Leader’s Corner
19 February 2025 - Council cease use of X (formally Twitter) as a social media platform
Leader of Southampton City Council, Councillor Lorna Fielker:
“Social media has become a crucial tool for councils to communicate and engage with residents. Until recently, X (formerly known as Twitter) was one of Southampton City Council’s primary channels. However, over the past year, engagement has significantly dropped. Despite having 54,000 followers, many accounts are dormant, with no activity for over six months. This issue isn't isolated; councils in the Black Country report that 75% of their users are inactive.
"More concerning are the changes to X's algorithm and the abandonment of independent fact-checking, leading to increased abuse, misinformation, and extreme views going unchallenged. While many still use X, it is clear to my administration that it is no longer the right platform for meaningful engagement with our community. We are no longer using X to communicate with our community.
"This decision is also about impact. While Twitter has always been global, recent changes have made it harder to engage with local people about local issues. Engagement and reach are declining, with impressions from X now constituting less than 10% of our total social media reach, compared to nearly 50% in 2021.
"As the Leader of the council, I believe this is fundamentally about values. When riots hit some UK towns last year, Southampton residents rejected division and united against hate, reflecting our city's strong values and history as a global trading port that celebrates diversity. The lack of challenge on X to abuse, misinformation, and extreme views does not align with these values.
"I recognise that diversity includes giving space for different viewpoints, which is why many individuals, including members of my party, remain active on X. However, after careful consideration, we believe it is not the right or effective platform for the council to communicate. We will focus on using alternative platforms to engage with our community in more meaningful ways.”